What strategic orchestration is (and where the concept comes from)
The strategic orchestration we apply at Vaiaut rests on solid ground: it comes from research by Sull and Ruelas-Gossi more than a decade ago, and it's the framework behind how we work — coordinating a network instead of controlling every resource.
Pricing strategyThe low-cost trap
Why competing on price alone impoverishes companies and countries — and what “corporate anorexia” is, and how it explains the pattern.
InnovationInnovating without inventing: the Big T paradigm
Innovating the business model, not necessarily the product. The CEMEX case and its Construrama network.
HBR classicWhat business are you really in?
Levitt's classic “Marketing Myopia”: no industry dies from saturation, it dies from defining itself too narrowly.
Strategy philosophyControlling resources or coordinating a network: two schools of strategy
Two schools of strategy, side by side: owning and controlling resources, or coordinating a network without owning every piece.
Game theoryPlay the right game
Sometimes winning isn't beating the rival — it's changing the rules of the game so the confrontation stops being necessary.
PreparednessActive waiting
What separates companies that navigate uncertainty well doesn't happen during the crisis: it happens during the calm before it.
SimplicitySimple rules for a complex world
In fast, unpredictable markets, less detailed planning and more simple, concrete rules.